This Privacy Policy explains how 77cx collects, processes, stores and protects your personal data when you use our platform. We are committed to handling your information with care, transparency and in accordance with applicable data protection standards.
77cx (hereinafter "the Platform", "we", "us" or "our") operates the online gaming and sports betting service available at https://77cx.cam. This Privacy Policy describes the personal data we collect from individuals who register on or otherwise interact with the Platform (hereinafter "User", "you" or "your"), how that data is processed, the purposes for which it is used, with whom it may be shared, and the rights available to Users in relation to their personal data.
77cx is committed to transparency in its data practices. This Policy is written in plain, accessible English so that Users based in Pakistan and elsewhere can understand exactly what happens to their information when they use our services — whether they are placing a bet on a PSL match from Lahore, accessing live casino tables from Karachi, or managing their account from Islamabad or Rawalpindi.
This Privacy Policy should be read alongside our Terms & Conditions and Responsible Gambling Policy, both of which are incorporated herein by reference.
Depending on how you interact with the 77cx Platform, we may collect and hold the following categories of personal data:
| Category | Examples of Data Collected |
|---|---|
| Identity Data | Full name, date of birth, CNIC or passport number, government-issued photo ID image, nationality |
| Contact Data | Email address, mobile phone number, residential address, city (e.g., Karachi, Lahore, Islamabad, Rawalpindi, Peshawar, Multan, Faisalabad) |
| Account Data | Username, encrypted password, account registration date, session history, account preferences |
| Financial Data | Transaction history (deposits and withdrawals in PKR), payment method type references, bonus claim and wagering records |
| Technical Data | IP address, device identifiers, browser type and version, operating system, screen resolution, session timestamps |
| Usage Data | Pages visited, games played, betting history, session duration, feature interactions, search queries on the platform |
| Communications Data | Support chat transcripts, email correspondence, complaint records, responsible gambling tool requests |
| Verification Documents | CNIC scans, passport copies, utility bills or bank statements provided as proof of identity or address during KYC |
You provide personal data directly when you complete the registration form, submit KYC verification documents, contact our support team, participate in promotions or surveys, or use any other feature on the Platform that requires you to input information.
When you access the Platform, certain data is collected automatically through cookies, web beacons, pixel tags and similar tracking technologies. This includes your IP address, device type, browser configuration, referring URL and session activity data. This information helps us ensure platform security, maintain session state and understand how Users navigate the site.
We may receive personal data from third-party service providers, including:
We process your personal data only where a valid legal basis exists. The primary legal bases on which 77cx relies are as follows:
| Legal Basis | When It Applies |
|---|---|
| Contractual Necessity | Processing required to operate your Account, execute transactions, apply bonus terms, settle bets and deliver the services you have registered for. |
| Legal Obligation | Processing required to comply with applicable regulations, including KYC/AML obligations, record-keeping requirements and responses to lawful regulatory enquiries. |
| Legitimate Interest | Processing for fraud prevention, platform security, abuse detection, responsible gambling monitoring and service improvement, where our interests do not override your fundamental rights. |
| Consent | Processing for optional purposes such as marketing communications, where you have provided explicit, freely given consent. You may withdraw consent at any time. |
Personal data collected by 77cx is used for the following purposes:
We share personal data with carefully selected third-party processors who provide services essential to Platform operation. These include identity verification providers, payment gateway operators, fraud detection services, cloud hosting infrastructure providers and customer support tooling vendors. All such processors are bound by data processing agreements and are permitted to use your data only for the specific services they provide to us.
We may be required to disclose personal data to regulatory bodies, law enforcement agencies or courts in response to a lawful request, court order or legal obligation. We will notify Users of such disclosures where we are legally permitted to do so.
Where a User requests self-exclusion or where we are required to notify a recognised responsible gambling scheme, limited personal data (typically name, date of birth and contact details) may be shared with the relevant scheme operator in accordance with our responsible gambling obligations.
77cx does not sell, rent or trade your personal data to third parties for their own marketing or commercial purposes. Payment method names referenced on this Platform (including Easypaisa, JazzCash, Raast, HBL, UBL, Meezan Bank and Bank Alfalah) are used as familiar contextual references for Pakistani users only; we do not share User data with these institutions beyond what is strictly required to process a specific transaction you have initiated.
We retain personal data only for as long as is necessary for the purposes described in this Policy or as required by applicable law. The following general retention principles apply:
When data is no longer required and there is no overriding legal obligation to retain it, we take reasonable steps to securely delete or anonymise it.
77cx implements technical and organisational security measures designed to protect your personal data against unauthorised access, accidental loss, alteration or disclosure. These measures include:
While we take data security seriously, no online system can guarantee absolute security. Users are responsible for maintaining the confidentiality of their login credentials and for notifying the Platform immediately upon suspecting any unauthorised access to their account. Do not share your password with any third party.
Cookies are small data files stored on your device when you visit a website. They serve various functions including maintaining session state, remembering your preferences and enabling the Platform to understand how visitors use the site.
| Cookie Type | Purpose |
|---|---|
| Essential | Required for the Platform to function — session management, login state, security tokens. Cannot be disabled without impairing core functionality. |
| Functional | Remember your language preference, display settings and other personalisation choices to improve your experience on return visits. |
| Analytical | Collect anonymised data about how Users interact with the Platform — pages visited, time spent, navigation paths — to inform product improvements. |
| Security | Detect and mitigate fraud, suspicious session behaviour and bot activity to protect the Platform and its Users. |
You can manage cookie preferences through your browser settings. Most modern browsers allow you to view, delete or block cookies. Note that disabling essential cookies will impair the functionality of the Platform and may prevent you from logging in or completing transactions. Consult your browser's help documentation for instructions specific to your browser.
Subject to applicable law and the specific circumstances of your request, you have the following rights in relation to your personal data held by 77cx:
Request a copy of the personal data we hold about you, along with information about how it is being processed.
Request correction of inaccurate or incomplete personal data held in your Account or in our records.
Request deletion of your personal data where there is no overriding legal obligation requiring us to retain it (e.g., AML record-keeping requirements).
Request that we limit processing of your data in certain circumstances, for example while a rectification request is being assessed.
Request a copy of data you have provided to us in a structured, commonly used machine-readable format, where technically feasible.
Object to processing of your data based on legitimate interest, including direct marketing. We will honour objections to marketing processing without exception.
To exercise any of the rights listed above, please submit your request in writing to [email protected]. We will acknowledge your request promptly and aim to respond within a reasonable timeframe consistent with applicable data protection standards. We may require identity verification before fulfilling a data subject request to prevent unauthorised access to another person's data.
The 77cx Platform is strictly intended for adults aged 18 years and over, or the higher minimum age required by the applicable operator or license jurisdiction. We do not knowingly collect personal data from individuals below the applicable minimum age.
Age verification is a mandatory step in the registration process. Where we have reasonable grounds to believe that personal data has been collected from an underage individual, we will take immediate steps to suspend the associated account, investigate the matter and, where confirmed, delete the data in question. Any winnings accumulated in such circumstances will be voided in accordance with our Terms & Conditions.
The 77cx Platform operates with a global technology infrastructure. This means your personal data may be transferred to, and processed in, countries outside of Pakistan. Where such transfers occur, we take steps to ensure that adequate protections are in place for your data, including contractual safeguards with the relevant data processors.
By registering and using the Platform, you acknowledge that your data may be processed in jurisdictions with different data protection laws to those in your home country. We make no representation that any specific data protection regime applies to your data. If you have concerns about international data transfers, please contact us before registering.
77cx reserves the right to update or amend this Privacy Policy at any time. Where material changes are made, we will endeavour to provide reasonable advance notice through the Platform interface or via email to registered Users. The effective date displayed at the top of this page reflects the most recent revision.
Continued use of the Platform following the effective date of a revised Privacy Policy constitutes your acceptance of the updated terms. We encourage you to review this Policy periodically. Previous versions may be requested by contacting our support team.
If you have any questions, concerns or requests regarding this Privacy Policy or the way 77cx handles your personal data, please contact us. All email addresses below are displayed as plain text only — they are not clickable links:
Please do not include sensitive personal data, financial details or identity document content in unencrypted emails. For account-specific matters, use the secure in-platform messaging system. We aim to acknowledge all privacy-related correspondence within five business days.
Six core practices that define how 77cx treats your personal information on this platform.
Your personal data is never sold, rented or traded to third parties for marketing or commercial purposes. Period. Data is shared only with processors who help us deliver our services to you.
Passwords are never stored in plain text. All data in transit is protected using TLS encryption. Sensitive documents submitted for KYC are handled under strict access controls.
KYC verification is used to protect the Platform and its Users — not to collect unnecessary data. We request only what is proportionate to the verification task at hand.
We keep your data only for as long as it is needed — whether to operate your account, meet regulatory obligations or resolve disputes. Data that is no longer required is securely deleted or anonymised.
We clearly state what data we collect, why we collect it and the legal basis for doing so. There are no hidden data practices on the 77cx platform — everything is documented in this Policy.
Your rights to access, correct, delete or port your data are genuine and actionable. Submit a request to [email protected] (plain text — not a link) and we will respond in accordance with applicable standards.
Transparency is at the core of 77cx. Now that you understand our privacy practices, explore the platform — from live cricket and PSL betting to live casino tables — all in PKR.